DEADLINE: Freestyle Digital Media Has Picked Up North American Rights To The Filipino Food Documentary Ulam: Main Dish

EXCLUSIVE: Freestyle Digital Media has picked up North American rights to the Filipino food documentary Ulam: Main Dishfrom writer-director Alexandra Cuerdo, slating it for release on VOD on July 11.

Ulam: Main Dish demonstrates how Filipino food, long considered the underdog of Asian cuisines, is having its moment at last. The film was chosen by the late culinary titan Jonathan Gold as centerpiece screening for the Los Angeles Times Food Bowl in 2017, and went on to galvanize the Filipino food movement, inspiring chefs around the world to open new Filipino restaurants.

Alexandra Cuerdo produced alongside John Floresca and Rey Cuerdo, with Paul Puzon and Mia Manlunas serving as executive producers. Freestyle Digital Media negotiated the deal to acquire the film directly with filmmakers Alexandra Cuerdo and Rey Cuerdo of Kidlat Entertainment. Watch its trailer below.