EXCLUSIVE: Freestyle Digital Media has picked up worldwide rights to the music documentary The Mojo Manifesto: The Life and Times of Mojo Nixon, slating it for release March 17 across VOD platforms.

The film written and directed by Matt Eskey, in his feature debut, tells the true story of Neill Kirby McMillan, Jr., who comes of age in Danville, VA, listening to records from his father’s soul radio station and plotting his escape from the confines of conservative small-town life.

During an early 1980s cross-country bicycle trip, Kirby experiences The Mojo Revelation and becomes “Mojo Nixon” — a primitive, blues-inspired musician. Mojo then teams up with the enigmatic Skid Roper to form an outrageous musical duo, with relentless touring, a record deal and college radio airplay leading to unexpected mainstream success during the golden age of MTV. Their song “Elvis Is Everywhere” released in 1987 (on the 10th anniversary of Presley’s death) becomes a cult phenomenon, but his next single is banned, and Mojo faces a decision that could jeopardize his career.